Facebook Twitter YouTube LinkedIn Share on Facebook Messenger Visit the website Driver VF-21 Media Latest news Haas Store Timings Upcoming race Haas+ Skip to main content


This privacy policy details how the Haas F1 group (comprising Haas Formula LLC (registered number 1361732) of 4001 Haas Way, Kannapolis NC 28081 USA) Haas Formula UK Ltd (registered number 09152405) of Haas Racing, Overthorpe Road, Banbury OX16 4PN United Kingdom) and Haas Formula Italia S.R.L. (registered number 08757930964) of 43040 Varano de’ Melegari (Pr), via Papa Giovanni XXIII 2/d) (“Haas F1”, “us”, “we”, “our”) uses personal data.

We are committed to protecting and respecting your privacy. When you interact with us through the Haas F1 website (https://www.haasf1team.com/), including through your Haas+ account, or otherwise (such as attending events), you may provide, or we may collect, certain information from which you are personally identifiable (referred to as personal data). Haas F1 is the “data controller”, meaning that we decide the reasons why your data is used.

Please read the following policy carefully to understand our views and practices regarding your personal data and how we will fulfil our commitment to protecting and respecting your privacy.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.


You may provide to us, or we may collect from you, the following types of personal data when you interact with us (through our website e.g. where you sign up to be on our mailing list, or otherwise e.g. when you purchase tickets) or collect through our official service providers (such as our official online store partner, our hospitality provider) or from Formula One:

  • Contact – first name, surname, DOB, Haas+ account log-in information, email address, telephone numbers and address; and
  • Profile – your preferences for marketing, other website or product preferences, other information on your preferences and interests, your contact history and feedback on your Haas F1 experiences (through reviews and surveys).

We may also collect the following types of personal data from you when you use our website or products:

  • Technical – this may include device IDs, browser type, IP address, hardware type, network and software identifiers, location data, operating system and system configuration; and
  • Usage – visitor information e.g. time spent on page, click-throughs, download errors, browsing patterns.

You don’t have to give us any of this data but if you don’t, you may not be able to use certain functions and may not receive the optimal user experience.

Please read our Cookies Policy carefully for more information.


The table below sets out how we use your personal data and our lawful basis for doing so in each case.

Why we use your data

What data we use

Why we’re allowed to use your data for these purposes

Notify you of changes to our Privacy Policy or Terms and Conditions


Perform our contract with you

Necessary to comply with a legal obligation

Internal administration and record keeping purposes


Perform our contract with you

Necessary to comply with a legal obligation

Our legitimate interests (for the effective operation of our business)

Verify your identity and detect fraud and security issues


Our legitimate interests (to prevent/detect fraud and criminal activity)

Administer and protect our company, our website and our products (including troubleshooting, data analysis, testing, maintenance and support)

Contact, Technical, Usage

Our legitimate interests (for the effective administration of our business, website and products)

Necessary to comply with a legal obligation

Use data analytics to improve our website, products/services, marketing, user relationships and experiences


Our legitimate interests (to keep our website updated and relevant, to develop our organisation and to inform our marketing strategy)

To understand who is using our website and products

Contact, Technical, Usage

Our legitimate interests (to develop our business and understand our customer base to inform our marketing strategy)

Get in touch with you about relevant Haas F1 services and products

Contact, Profile

Our legitimate interests (to promote our products/services)


Improve and personalise your user experience by delivering more relevant content whilst you browse, ensuring that our content is presented in the most effective manner for you and for your computer/device, to remember your preferences and to enable you to participate in interactive features of our website and products


Our legitimate interests (to develop our business, improve our user experience and inform our marketing strategy)

Enable you to participate in a competition or prize draw


Perform our contract with you

Enable you to feedback to Haas F1 through reviews and surveys

Contact, Profile, Technical, Usage

Our legitimate interests (to develop our business, services and products)


We also anonymise and aggregate personal data (so that it does not personally identify you). This is not personally identifiable, so we are allowed to use this for any purpose (such as testing our systems and carrying out customer research and analysis).


We may share your personal data within the Haas F1 Team group. This will involve transferring your data to our group companies in the EEA, the USA, and the UK. In addition, some of our external third parties are based outside of these jurisdictions so their processing of your personal data may involve a transfer of data outside of these jurisdictions.

Whenever we transfer your personal data out of these jurisdictions, we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are implemented to the extent required by law. Please contact us using the details set out below if you want further information on the specific mechanism used by us when transferring your personal data.


We may share your personal data within the Haas F1 Team group.

We may disclose your personal information to the following types of third parties:

  • our service providers who assist with things like IT infrastructure;
  • companies who assist with our marketing, customer surveys and feedback tools;
  • third parties who help us detect fraud or criminal activity;
  • our official suppliers (such as our online store partner or our hospitality provider); and
  • Formula One.

We may also need to disclose your personal information in the following circumstances:

  • if we are required to do so by law or pursuant to a binding regulatory request;
  • in the event that we sell or buy any business or assets we may be required to disclose certain of your personal data to the prospective seller or buyer of such business or assets; or
  • in order to enforce or apply our terms of use and other agreements.

If we want to share your personal data with third parties for the purpose of them marketing their own products and services to you, we will always get your consent before doing so.

We do not sell any personal data of users.






We have implemented industry standard security measures to prevent unauthorised access to, use or loss of your data. We also make sure that third parties who need to handle your data when helping us to deliver our services are bound by appropriate confidentiality and security obligations.

Despite the security measures that we implement, please be aware that the transmission of data via the internet is not 100% secure. Therefore, we are unable to guarantee the security of any information which you transmit to us via the internet and any transmission is at your own risk.


We will keep your data for as long as required in connection with the original purpose for which that data was collected (e.g. for as long as you hold an account with us and/or where you are still happy to hear from us about our latest news, products and services).

Once you no longer wish to be engaged with us, we may still need to keep hold of your data if there is a legal reason for doing so (e.g. for tax purposes or where we are resolving a dispute with you), but we will only retain the data which is strictly necessary for such reason and thereafter, will remove this data from our systems.


This policy only applies to our website. If you leave our website via a link or otherwise, you will be subject to the policy of that website provider. We have no control over third party policies or the terms of the relevant third party website and you should therefore check their policy before continuing to access the site.

This includes the websites of our official online store provider and official hospitality provider, which are operated by those third party suppliers.


Depending on which laws apply to you and us, you may have various rights under applicable data protection and privacy laws which entitle you, in certain circumstances, to:

  • ask us for a copy of the personal data we hold about you;
  • correct or update your personal data, which you can do yourself by logging into your account (if relevant) or if you would prefer, please contact us and we can assist;
  • request that we delete your personal data;
  • object to the handling of your personal data where we are relying on a legitimate interest (as set out in the above table);
  • restrict the processing of your personal data;
  • request the transfer of your personal data (or some of it) to a third party; or
  • where you have provided your consent for something, you may withdraw this consent (but note that we may continue to use your personal data if we have other legal grounds for doing so).

Please contact us if you would like to exercise your rights, which you can do for free in most cases. There are some circumstances where we may charge a reasonable fee, for example where your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. Otherwise, we will always respond within one month (unless there is a legal reason for us to take longer).

If it is not clear to us who is making the request, we may ask you to confirm your identity before we proceed.

You may also contact your national data protection authority if you have any concerns about the way we are handling your personal data. However, where possible, please speak to us first as we would appreciate the opportunity to help with your concern.


To unsubscribe from Haas F1 newsletters or any other marketing emails, you simply need to click on the unsubscribe link at the bottom of the relevant communication you have received. Alternatively, please contact us (as detailed below) to opt-out of these communications.


Questions, comments and requests are welcomed and should be addressed to our HR Data Protection Lead at [email protected] .


Sign up to Haas+

Already a member? Sign in.

The email address is not made public. It will only be used if you need to be contacted about your account or for opted-in notifications.

The Haas F1 Team will use your personal data in accordance with our Privacy Policy.